Retro Inspired Cross-Industry Campaign
SIEG collaborated with URSA—a well-known Korean liver-health supplement brand—to transform its iconic bear mascot and witty slogan into bold, retro-inspired visuals. The campaign playfully reimagined a classic health brand through a fashion lens, creating a fresh cultural narrative that resonated with younger audiences.
The collaboration reached 8.2M+ people, generating 13.9M digital actions and 2.87M blog views. A pop-up activation at Hyundai Department Store (major Korean department store) drove strong engagement and contributed to ₩71.88M (approx. $59K) in sales. The campaign also gained national visibility through coverage on JTBC Newsroom (Korea’s main national news program).
Art Direction
Product Design
Packaging
Marketing Design - IG / Facebook / GIF
Pop-up Store Design
Concept development, props curation, on-set direction, and editorial retouching.
Translated the campaign identity into wearable graphics across T-shirts, socks, and slippers with cohesive colors and mascot details.
Extended the campaign identity into an immersive pop-up experience through spatial graphics and branded displays.