A collaboration campaign - a sleek blend of vitality and style.
SIEG, the fresh fashion powerhouse, is joining forces with Urusa, the OG pharma brand, to create some serious buzz. This collab is all about boosting both brands' street cred and snagging a whole new crew of fans. Urusa's bringing that health and energy vibe, while SIEG's serving up the style - it's a match made in brand heaven that's gonna be straight fire.
I led the art direction for the project, taking charge of organizing the shooting sets and managing the product photography to ensure each item was showcased beautifully. Alongside this, I developed the overall creative concept and directed the design of engaging graphics for our e-commerce promotions, resulting in a seamless and compelling brand experience.
My Role :
OOH
Production
Retouching
E-Commerce
SNS Content
Experiencial Design
Junior Art Direction
The SIEG X Urusa pop-up store draws inspiration from traditional Korean markets, creating a unique and immersive shopping experience. This vibrant, community-centered space invites customers to engage with products in a hands-on, interactive way, evoking nostalgia while providing an authentic cultural touchpoint.
The market-style layout encourages exploration, fosters social interaction, and creates Instagram-worthy moments, all while showcasing the collaboration's product line in a setting that blends traditional charm with modern fashion. This innovative retail concept bridges the gap between Urusa's pharmaceutical heritage and SIEG's contemporary style, offering a fresh perspective on brand storytelling and customer engagement.