A retro-themed, accessible visual guide to sex education
It made that characters out of the shapes of female and male genitals. Through this, it is possible to approach people more friendly, reduce rejection of sex education, and on the contrary, increase participation by inducing favorable responses.
Therefore, the new logo was produced by reinterpreting the logos of artists who had considerable influence in the 90s. In addition, clothes, furniture, records, accessories, and electronics of materials suitable for each artist were selected, to be expressed differently under the theme of retro.
Creative Direction
Art Direction
Graphic Design
It made that characters out of the shapes of female and male genitals. Through this, it is possible to approach people more friendly, reduce rejection of sex education, and on the contrary, increase participation by inducing favorable responses.