VIKI x PANTONE: The Art of Vibrant Chic
For the <COLOR ME VIKI> campaign, I led the visual communication strategy for the partnership between VIKI and PANTONE. I translated the brand’s "Vibrant Chic" identity into a cohesive digital and print experience, centering the visual narrative on the 2020 Color of the Year, Classic Blue.
To drive engagement and brand awareness, I designed a suite of high-impact social media assets and website banners tailored for the SS20 launch. I also spearheaded the email marketing and catalog design, ensuring a seamless aesthetic transition from digital screens to physical lookbooks. By maintaining a consistent visual language across all touchpoints, I successfully elevated the collection’s presence and communicated the professional synergy between fashion and color science.
My Role :
Art Direction
Marketing Design
Catalog Design
Marketing Design
Designed and executed a series of strategic email marketing campaigns to launch the "COLOR ME VIKI" collaboration, translating the sophisticated "Classic Blue" palette into high-engagement digital layouts.
Designed and executed a series of strategic email marketing campaigns to launch the "COLOR ME VIKI" collaboration, translating the sophisticated "Classic Blue" palette into high-engagement digital layouts.
Catalog Design
Developed the editorial layout for the SS20 catalogue, balancing professional color standards with modern typography to showcase the VIKI x PANTONE collection as a premium visual narrative.
Developed the editorial layout for the SS20 catalogue, balancing professional color standards with modern typography to showcase the VIKI x PANTONE collection as a premium visual narrative.