With KANA and organizing exhibition-related programs in partnership
Love – or Sarang in Korean – is often forgotten and reduced to a mere commodity in our world that struggles with violence, consumerism, and hatred. Through the works of seven emerging artists, Sarang: Conversation on Love will communicate love’s power to restore what is lost and encourage viewers to spread love to one another.
Organized by Wellcome Collective, Sarang: Conversation on Love will be on view in Koreatown, NYC from November 10 to December 1, 2023 and will travel to Seoul in 2024.
Organized by Wellcome Collective, Sarang: Conversation on Love will be on view in Koreatown, NYC from November 10 to December 1, 2023 and will travel to Seoul in 2024.
Through joint efforts such as co-hosting the opening reception ‘janchi’ (party) with KANA (Korean Association of New York Artists) and organizing exhibition-related programs in partnership with various cultural institutions and Korean-owned businesses, Sarang: Conversation on Love endeavors to extend its message across cultural boundaries.
The initiative is not only about cultural exchange but also about supporting and celebrating the vibrant Korean creative industry in New York. In doing so, the show aspires to underscore ‘sarang’ — love — as the most profound universal sentiment, along with the emotions, aesthetics, and hopes that it embodie.
The initiative is not only about cultural exchange but also about supporting and celebrating the vibrant Korean creative industry in New York. In doing so, the show aspires to underscore ‘sarang’ — love — as the most profound universal sentiment, along with the emotions, aesthetics, and hopes that it embodie.
Scope:
Creative Direction
Art Direction
Through thoughtful curation and impactful social media storytelling, we positioned Sarang as more than an art show—it became a cross-cultural celebration of love, bridging communities and emphasizing love’s transformative power in both New York and Seoul.