MARKM 20SS COLLECTION 'WATER COLOR WAVE'
For the "ALWAYS BOY" 20SS Collection by MarkM, I led the art direction, developed the concept mood, and created diverse social content for marketing promotion. Additionally, I handled photo retouching to ensure the visuals captured the collection's essence.
The collection embodies the carefree spirit of youth and skate culture, blending nostalgia with contemporary streetwear. BTS’s J-Hope, known for his bold, expressive style, has even been spotted wearing pieces from this line, boosting its appeal among fans and fashion enthusiasts alike.
The collection embodies the carefree spirit of youth and skate culture, blending nostalgia with contemporary streetwear. BTS’s J-Hope, known for his bold, expressive style, has even been spotted wearing pieces from this line, boosting its appeal among fans and fashion enthusiasts alike.
I developed the logo and branding for the new magazine content, establishing a cohesive visual identity aligned with the publication’s editorial direction. In addition, I led monthly content planning and art direction, overseeing the creative process from concept to execution to ensure a unified brand experience.
Junior Art Director
Post-Production
Online Lookbook
Social Media
E-Commerce
MARKM is seeking influencers who can embody the brand’s vision of free and casual street fashion and showcase a variety of styles with the collection. Selected influencers will wear collection items and promote ALWAYS BOY’s brand identity and unique style on social media platforms like Instagram.
Key items in the collection include hoodies, shirts, and jackets that are casual yet stylish, each featuring MARKM’s signature logo and playful character graphics. Influencers will create content featuring ALWAYS BOY’s diverse pieces, contributing to the brand’s promotion and connecting with followers who love street fashion to spread MARKM’s brand values.