2020 Spring | Summer Collection 'Silent Midnight Records'
In the quiet hours of the night, a city apartment shimmers softly under scattered lights. In one corner of a vintage-inspired living room, an old LP game console gently plays a familiar tune under warm lighting. On a long table, a freshly baked pizza and a glass of refreshing cola invite you in.
This isn’t just a set—it’s a secret spot where creative minds gather to capture the vibe of youth. True to the name “Silent Midnight Records,” they come together to record their own stories in the stillness of midnight.
I developed the logo and branding for the 20ss Collection Lookbook content, establishing a cohesive visual identity aligned with the publication’s editorial direction. In addition, I led art direction, overseeing the creative process from concept to execution to ensure a unified brand experience.
My Role :
Junior Art Director
Online Lookbook
Social Media
E-Commerce
What started as a simple photo session quickly turned into a heartfelt film. They reminisced about old memories, capturing their unique personalities and youthful energy in every shot. The simple joys of pizza, cola, and that vintage game console intertwined to tell a story in each frame.
That night, “Silent Midnight Records” wasn’t just about moments frozen in time—it was about living memories, fueled by youthful passion and a touch of analog charm. Even after the night passed, their stories lived on in every photograph, leaving a lasting impression on everyone who saw them.