Branding
Higgins Giles & Co. is a British heritage-inspired performance and outdoor fabric line within Holland & Sherry. Rooted in traditional textile craftsmanship, the brand combines enduring quality with refined elegance for contemporary outdoor living.
I led the development and implementation of the brand identity from initial concept through final execution. My work included logo design, brand guidelines, and color specifications for digital and print. I also planned and executed product photoshoots, including still-life and styled photography, and created consistent marketing collateral and internal brand materials across digital and print channels.
Brand Identity
Art Direction
Brand Guidelines & Color System
Photography & Production
Marketing Collateral & Brand Applications
Logo Design / System
The logo of web magazine was created emphasizing elegancy as it is for women. Therefore, serif type was mainly use. Because the target audience is women in the workforce, its logo carefully represents female body shapes. Its characteristics with a simple but edgy line are visible in the logo.
The logo of web magazine was created emphasizing elegancy as it is for women. Therefore, serif type was mainly use. Because the target audience is women in the workforce, its logo carefully represents female body shapes. Its characteristics with a simple but edgy line are visible in the logo.
Brand Design
F’cut packaging translates the brand’s modern sensibility into physical form.
Subtle colors and restrained typography emphasize elegance over excess.
It’s a quiet introduction to the story inside.
F’cut packaging translates the brand’s modern sensibility into physical form.
Subtle colors and restrained typography emphasize elegance over excess.
It’s a quiet introduction to the story inside.
Art Direction
The art direction focuses on quiet elegance and restraint, highlighting clean silhouettes, muted tones, and natural movement to reflect a calm, modern femininity.
The art direction focuses on quiet elegance and restraint, highlighting clean silhouettes, muted tones, and natural movement to reflect a calm, modern femininity.
E-mail Design
The art direction focuses on quiet elegance and restraint, highlighting clean silhouettes, muted tones, and natural movement to reflect a calm, modern femininity.
The art direction focuses on quiet elegance and restraint, highlighting clean silhouettes, muted tones, and natural movement to reflect a calm, modern femininity.