Valentine Day Brand Design
For Greatly & Co.’s Valentine’s Day drop, I designed the hoodie’s printed graphics, translating the theme of love into a restrained and timeless brand language rather than a literal seasonal expression.
To deepen emotional connection and memorability, I proposed a sleeve personalization concept—allowing initials to be embroidered as an intimate detail tied to personal relationships.
I also designed the initial logo mark, ensuring it felt minimal, subtle, and seamlessly integrated into the garment—elevating the hoodie from a seasonal graphic to a keepsake-driven product design.
The Valentine’s Day hoodie sold out after launch, validating the effectiveness of the brand-led design and personalization approach.
The Valentine’s Day hoodie sold out after launch, validating the effectiveness of the brand-led design and personalization approach.
My Role :
Brand & Art Direction
Graphic Design (Print)
Product Personalization Concept
Initial Logo Design (Embroidery)
Shoot Direction
Marketing Design
Graphic Design
Designed the Valentine’s Day hoodie print for Greatly & Co., focusing on a minimal yet emotional graphic direction.
Proposed and developed a sleeve embroidery personalization concept, including the design of an initial logo mark, to create a memorable, relationship-driven product experience.
Designed the Valentine’s Day hoodie print for Greatly & Co., focusing on a minimal yet emotional graphic direction.
Proposed and developed a sleeve embroidery personalization concept, including the design of an initial logo mark, to create a memorable, relationship-driven product experience.
Social Media Design
Designed Instagram-first visuals for Greatly & Co.’s Valentine’s Day campaign, translating the seasonal message into a cohesive digital brand language.
Each asset balanced warmth and restraint through color, typography, and composition, reinforcing brand recognition while remaining highly shareable within social feeds.
Designed Instagram-first visuals for Greatly & Co.’s Valentine’s Day campaign, translating the seasonal message into a cohesive digital brand language.
Each asset balanced warmth and restraint through color, typography, and composition, reinforcing brand recognition while remaining highly shareable within social feeds.
E-Commerce Shoot
Designed for everyday wear with a subtle expression of love.
Featuring a minimal heart logo and soft, structured fabric, this hoodie balances warmth, comfort, and timeless design—made to last beyond the season.
Designed for everyday wear with a subtle expression of love.
Featuring a minimal heart logo and soft, structured fabric, this hoodie balances warmth, comfort, and timeless design—made to last beyond the season.