Creative & Art Directing
The collaboration with Greatly & Co. brought together elevated athleisure style with a fresh, campaign-driven visual direction that highlighted the brand’s energetic and versatile identity. Imagine a dynamic lookbook where clean silhouettes, everyday movement, and bold details merge to tell a story of strength and confidence in motion. This campaign wasn’t just about showcasing apparel—it was about building a lifestyle narrative that speaks to modern wellness and effortless style.
I led the creative styling and art direction for the shoot, overseeing model direction and ensuring every visual aligned with the brand’s tone. From crafting the moodboards to executing the photoshoot and editing final selects, I took full ownership of the visual process. The result was a cohesive set of campaign assets that elevated the brand’s seasonal collection and translated seamlessly across e-commerce and social media platforms.
My Role :
Creative Direction
Art Direction
Graphic Design
Shoot Direction
E-Commerce
Marketing
Model Casting
Hair & Make-up