Influencers Collaboration (@sophiegreene_ / @kate
This campaign brought together elevated athleisure with a dynamic, campaign-driven visual direction, highlighting Greatly & Co.’s energetic and versatile identity. Clean silhouettes, everyday movement, and bold details were combined to express a lifestyle rooted in modern wellness, strength, and effortless confidence.
As the Art Director, I led creative styling and visual direction for the shoot, overseeing model direction and ensuring consistency across all assets. I owned the full visual process—from moodboard development and on-set execution to final image selection—delivering a cohesive campaign that translated seamlessly across e-commerce and social media platforms.
My Role :
Creative Direction
Art Direction
Graphic Design
Shoot Direction
Marketing Design
Marketing Design
Instagram Stories and email designs translated the campaign’s dynamic art direction into scroll-optimized formats, balancing visual impact with clear communication.
Instagram Stories and email designs translated the campaign’s dynamic art direction into scroll-optimized formats, balancing visual impact with clear communication.
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Art Direction
This art direction emphasizes movement over stillness, framing the body in mid-motion to create a dynamic and energetic visual narrative. The intention was to move away from rigid, posed imagery and instead capture moments that feel natural and alive. Through this approach, the collection communicates both performance and lifestyle, reinforcing the brand’s modern and confident tone.
This art direction emphasizes movement over stillness, framing the body in mid-motion to create a dynamic and energetic visual narrative. The intention was to move away from rigid, posed imagery and instead capture moments that feel natural and alive. Through this approach, the collection communicates both performance and lifestyle, reinforcing the brand’s modern and confident tone.