IDF Mall Online Fashion Magazine & E-Commerce Promotion
F'cut is an online women's fashion magazine. F'cut provides female customers with a service to curate fashion products. The magazine's clothing curating service will help 20s to 30s female office workers who find it difficult to match appropriate clothes. And also, online shopping malls will be an opportunity to increase sales.
I developed the logo and branding for the new magazine content, establishing a cohesive visual identity aligned with the publication’s editorial direction. In addition, I led monthly content planning and art direction, overseeing the creative process from concept to execution to ensure a unified brand experience.
Art Direction
Branding
Graphic Design
Production
E-commerce promotion
The logo of web magazine was created emphasizing elegancy as it is for women. Therefore, serif type was mainly use. Because the target audience is women in the workforce, its logo carefully represents female body shapes. Its characteristics with a simple but edgy line are visible in the logo.