Online Magazine Branding & Art Direction
F'cut is an online women's fashion magazine. F'cut provides female customers with a service to curate fashion products. The magazine's clothing curating service will help 20s to 30s female office workers who find it difficult to match appropriate clothes. And also, online shopping malls will be an opportunity to increase sales.
I developed the logo and branding for the new magazine content, establishing a cohesive visual identity aligned with the publication’s editorial direction. In addition, I led monthly content planning and art direction, overseeing the creative process from concept to execution to ensure a unified brand experience.
Art Direction
Branding
Email Design
Design Template
Logo Design / System
The logo of web magazine was created emphasizing elegancy as it is for women. Therefore, serif type was mainly use. Because the target audience is women in the workforce, its logo carefully represents female body shapes. Its characteristics with a simple but edgy line are visible in the logo.
The logo of web magazine was created emphasizing elegancy as it is for women. Therefore, serif type was mainly use. Because the target audience is women in the workforce, its logo carefully represents female body shapes. Its characteristics with a simple but edgy line are visible in the logo.
Brand Design
F’cut packaging translates the brand’s modern sensibility into physical form.
Subtle colors and restrained typography emphasize elegance over excess.
It’s a quiet introduction to the story inside.
F’cut packaging translates the brand’s modern sensibility into physical form.
Subtle colors and restrained typography emphasize elegance over excess.
It’s a quiet introduction to the story inside.
Art Direction
The art direction focuses on quiet elegance and restraint, highlighting clean silhouettes, muted tones, and natural movement to reflect a calm, modern femininity.
The art direction focuses on quiet elegance and restraint, highlighting clean silhouettes, muted tones, and natural movement to reflect a calm, modern femininity.
E-mail Design
The art direction focuses on quiet elegance and restraint, highlighting clean silhouettes, muted tones, and natural movement to reflect a calm, modern femininity.
The art direction focuses on quiet elegance and restraint, highlighting clean silhouettes, muted tones, and natural movement to reflect a calm, modern femininity.