Collaboration with Dagwa Sangsa Campaign
The collaboration between 다과상사(Dagwa Sangsa) and 파렌하이트(Fahrenheit) is a delightful fusion of tradition and modernity, creating a unique brand experience that captivates the senses. Imagine stepping into a vibrant pop-up store where the rich flavors of traditional Korean confections meet the sleek, contemporary designs of cutting-edge fashion. This partnership is not just about blending two brands; it’s about crafting an enchanting atmosphere that invites customers to explore and indulge in the best of both worlds.
I led the art direction for the project, taking charge of organizing the shooting sets and managing the product photography to ensure each item was showcased beautifully. Alongside this, I developed the overall creative concept and directed the design of engaging graphics for our e-commerce promotions, resulting in a seamless and compelling brand experience.
My Role :
Junior Art Direction
Production
Retouching
E-Commerce Promotion
The visual concept for this collaboration is designed to seamlessly blend the rich heritage of traditional Korean confections with the sleek, contemporary aesthetics of modern fashion. The goal is to create an immersive and engaging experience that appeals to both the senses and emotions of the audience.