Boba Tea Protein. —
Art Director Position Test
As part of an Art Director application process, I was given a multi-part design challenge by a consumer goods brand focused on protein-based beverages and snacks. The prompt involved creating a fresh, K-pop-inspired brand identity and campaign visuals for a fictional protein pocky brand called SUGOI, as well as art direction and visual content development for a banana milk whey protein product.
This test included:
Note: This was a confidential design test for internal use only. The brand identity is not affiliated with any public campaign.
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Brand identity design (moodboard, logo, packaging)
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Art direction deck for a product launch campaign
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Social media content editing (4:5 & 9:16 posts, web banners)
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Short-form video editing (with EDM soundtrack and motion graphics)
Note: This was a confidential design test for internal use only. The brand identity is not affiliated with any public campaign.
My Role :
Concept Development
Art Direction
Visual Identity Design
Social Media Content Design
Video Editing & Motion Graphics
Creative Direction for Mock Campaign Shoot